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History | SIAA

History | SIAA

The Original Master Agency

The concept of the SIAA alliance began in 1983 with the creation of the first Master Agency – Satellite Agency Network Group (SAN Group). Smaller independent agencies kept running into roadblocks because of their size, low commissions and lack of access to competitive companies. The idea was to create a Master Agency to help grow these agencies’ reach and profitability.

In 1995, after SAN Group proved it could give smaller agencies a larger reach, and with encouragement from a group of insurance executives and consultants, a new national business model based on the success of the SAN Group was created – SIAA.

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